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This is an amazing advertisement.First I felt this is something that going to tells about servant life or his poorness. In beginning servant performance that giving a message about his daughter. I thought they are going to give a message about higher education.  But his innocents gave me a some sort of sad feelings. Then when I show the actor Vijay, I felt they are going to introduce their new movie scene or his day to day life. Thereafter I thought this is something that they are going to present about Vijay's dressing style, because he looking like so much pretty and handsome. His dressing sense and his style attract all his audience.  But finally  I got idea about advertisement that about Jos Alukkas. It's really very different and attractable which one can caught the customers very quickly. They are used some technics than usual. So that I love this advertisement very much.